Your Success is Our Purpose.

Our Coaches Have A Been There, Done That Mentality. We Teach from Experience to Create Replicable Results.

Our Coaches Have Climbed the Path to Success and Share That Experience Both in the Coaching and Seminar Environment. You Can Be Rest Assured That You Are Being Led by Example, Not Just Taught Out of a Book.

If Excellence in All is Your Goal, Prepare to Be Impressed with Our Staff and Our Programs. Everything We Do for You is Based on Solid Results.

You Deserve Excellence. We Deliver.



Forward Thinking


Problem Solvers



Tony Daum

Tony Daum

CEO & Head Coach

“My Background”

  • Studied at Cincinnati Christian University and Florida Christian College
  • Klemmer & Associates Graduate / Train the Trainer Graduate
  • John Maxwell Team Certified Coach
  • Direct Marketing Trainer / Team Builder and Multimillion Dollar Earner
  • Certified Personal Trainer
  • Former Professional Firefighter / EMT for 10 years
  • Former Aviation Business Owner
  • Accomplished Competition Aerobatic Pilot (1,000+ hours)
  • Open Water Diver
  • 1st Degree Black Belt Taekwondo
  • Kart Racer
  • Lifetime Overcomer & Achiever
  • Husband of 28+ years to Tammy Daum
  • Father of coolest Daughter & Son Ever
  • Living in Paradise on the Gulf Coast of South Florida

My passion: Living every day to its fullest. To do, learn, discover, and create every day to my full potential and to live a happy, healthy, balanced life of excellence.

My purpose: To live a life of excellence as an example to empower others to do the same. To help everyone to step into the full potential that they were created to be. To build teams that have a culture of excellence so that dreams come true, visions are realized, and legacies are created.

My vision: To serve as a leader with a heart of compassion and the strength of a warrior in order to create a world that wins and grows. To foster a sense of belonging, purpose and continual growth that leads to powerful leadership. To create leaders that, with servant heart leadership, grow businesses, ministry, charity and government to create value for all who are affected. To positively change and grow the world for the benefit of The World.”

Tammy Daum

Tammy Daum

Co-Founder & Senior Coach

Tammy Daum is the Co-Founder and Senior Coach for Excellence Performance.

Tammy brings a wealth of knowledge and experience in business, life, and personal development. Tammy has a Bachelor of Science Degree in Business and Marketing, with the equivalent time of a college degree in personal development training and coaching. After a successful career as a Marketing Executive for Walt Disney World in Florida, she built several successful businesses both on her own, and with her husband, Tony, in the areas of both traditional business and home-based business where she has become a multi-million dollar income earner, direct marketing/sales leader and expert.

Always driven to success and excellence in everything, it’s obvious why Tammy received the Highest Award and Honor from both The Disney Development Company, as well as in her Direct Marketing Business, during her respective time with them. As a Professional International Speaker and Trainer, she has presented around the globe in front of audiences of thousands. She is highly successful in business and in life, and her passion and her heart for people drives her to empower others to discover the excellence that resides within them.

With many additional accomplishments to her name including Certified Personal Trainer, Certified Nutrition Advisor, Certified Open Water Nitrox Diver, Student Pilot’s License, Brown Belt in Tae Kwon Do, and more, Tammy’s greatest achievements are being happily married for more than 28 years to Tony Daum, and raising two amazing children, Jacquelyn & Christian.

Crystal Yoder

Crystal Yoder

Director of Sales and Coach

Crystal Yoder brings a wealth of experience in personal growth, as well as being an expert in the direct sales industry. As a top performer in business and life, Crystal brings a can-do attitude to meeting our client’s needs whether it is a seminar for one or a custom event for a large group. Crystal excels at learning people’s needs and exceeding their expectations. Her story of overcoming and achievement is truly extraordinary and inspiring. Recovering from a challenging relationship can be hard. Feelings of guilt, shame and endless “what if” questions can drive you deeper and deeper into despair. There is hope and a listening ear. Crystal Yoder has been there and overcame to build an amazing life of success and self worthiness. As a graduate of Excellence Performance Coaching Academy, Crystal is ready to help you make sense of your past and help you navigate to a bright and fulfilling future. Recovering from a challenging or destructive relationship is hard. Don’t go it alone. Let Crystal be your guide to a better path and future. Call for a free consultation today and take the first step to a better tomorrow. Crystal will help you meet your needs with excellence.

Mitch Lomazov

Mitch Lomazov

Finance Director

Mitchell Lomazov joins the Excellence Performance team as the head of our Accounting and Finance Department. As an aspiring coach and platform speaker, Mitch credits his leadership and dedication to an array of achievements and mentorship opportunities. He placed first in Jr. Olympics competition in the Midwest Division in Tae Kwon Do as a blackbelt. He managed a sales team of 20 during his undergraduate studies. He has a degree in accounting and finance from the University of Illinois and graduated in the top 10% of his class. He is a published author and is nearing completion of his C.P.A. certified public accountant program. Mitch joins the Excellence performance family and is anxious to bring his expertise, discipline and excellence to your life and business.

Daycia Richey

Daycia Richey

Administrative Assistant

Daycia Richey brings a wealth of experience in personal growth, leadership development and strategic ingenuity. By the age of 21, she had co-developed and directed Next Level Leadership Academy, at Next Level Church. There, Daycia oversaw nearly 100 lines of communication, led dozens of people and communicated inspiring messages on a weekly basis. It’s safe to say she has a strong entrepreneurial mindset and isn’t afraid to take on projects larger than herself. Daycia also has had the privilege of being the Assistant Women’s Director at Southeastern University Bayside. At SEU Bayside she coached and developed hundreds of people, created and oversaw multiple teams, marketed and recruited for the college, as well as oversaw all the college’s creative elements. Her strategic mind paired with her deep commitment to see people become who they are called to be, make her an asset to anyone within her sphere of influence. Daycia’s story of bold risk, deep faith and commitment is what makes her so unique. Daycia will help you meet your needs with excellence. Her vision and long range goals make her an outstanding addition to the Excellence Performance family. She looks forward to being part of your success plan and strategy in life and business.


Thank you for a life-changing three days!

I have been to a lot of personal development seminars, and this was one of the most powerful EVER. I am so grateful that you made it possible for me and my team to experience it.

With gratitude,

Julie Boyer